GERALD CASALE, FOUNDING MEMBER of DEVO, to PARTICIPATE in the
PHILADELPHIA INDEPENDENT FILM FESTIVAL
June 23rd, 2008, Philadelphia, PA: The Philadelphia Independent Film Festival taking place on June 26th - 29th, 2008, announces the participation of Gerald Casale from the legendary band DEVO. Gerald is a visualist with an eye for comedy, offers the double-barreled punch of a veteran craftsman’s experience fused to a fresh, quirky, post-modern sensibility and will use his talent in critiquing selected films and providing valuable to feedback through interaction and dialogue with filmmakers. When asked about speaking to filmmakers, Gerald says, "Life is too short for one bad short". Gerald will be in Philadelphia performing with DEVO on Saturday June 27th at the School of Rock music festival and than can be seen speaking at The Philadelphia Independent Film Festival on Sunday June 29th at 3pm.
http://PhiladelphiaIndependentFilmfestival.com
Gerald embraced spot directing via the boot camp of music-video. He started by directing and co-writing the songs and concepts for more than 20 music-videos with his pioneering new wave band DEVO. After creating DEVO’s legendary, low-budget camp style, sci-fi live shows and Dadaist costumes he graduated into the 90’s and beyond with high-profile EFX videos for groups such as The Foo Fighters, Sound Garden, Silverchair and A Perfect Circle. Having helmed more than 100 music video productions, Gerald felt ready to make the leap to commercials. “The lessons I learned in the music-video trenches prepared me for the highly collaborative world of directing TV commercials” says Casale. “The pressure is on to deliver exactly what you promise. To get a great result you have to create an atmosphere of trust.”
The Philadelphia Independent Film Festival will be screening 151 films in 7 venues over 4 days through out the historically radical artist community, Northern Liberties. All events are within walking distance of one another with the film screenings taking place at The Media Bureau, North Bowl, Liberty Lands Park, Arbol Café, Liberties Walk, 941 Theatre & Woodshop Film Studios. With the US Metropolitan city of Philadelphia as its backdrop, the Philadelphia Independent Film Festival is a yearly meeting of the artist and business community that encompass the innovation, creativity, diversity, and uniqueness of film making.
For more information on the Philadelphia Independent Film Festival or Gerald Casale’s speaking appearance. http://PhiladelphiaIndependentFilmfestival.com or call 215.592.1059
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